Helping hospitality, tourism, food & beverage, and local businesses grow through strategic marketing, sales development, and brand-building.
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I am a marketing and sales professional with hands-on experience across hospitality, tourism, events, digital marketing, brand development, and business growth. My career has taken me from the west coast of Ireland to British Columbia, giving me a wide-ranging perspective on markets, customers, and growth strategies.
Throughout my career, I have developed and executed marketing campaigns, built strategic partnerships, generated sales growth, and helped businesses strengthen their market position. I don't just create content—I build systems that translate brand awareness into measurable revenue.
What sets me apart is the rare ability to understand both creative marketing and frontline commercial sales. I know how to build a brand and how to close a room. That combination is what drives real business growth.
Four pillars of expertise—refined through real campaigns, real venues, and real results.
Real campaigns. Measurable outcomes. Strategic thinking applied from brief to result.
A region outside Dublin was being overlooked by tourists in favour of more marketed destinations. The goal: increase hotel occupancy and destination awareness during shoulder season—without a large advertising budget.
I created a weekly storytelling-led social media campaign showcasing the Wild Atlantic Way and surrounding attractions through destination photography and authentic local narratives. Rather than hard selling, the content built genuine desire to visit.
Marketed major Irish acts — Tommy Tiernan and The High Kings — across domestic and international touring routes. Full campaign ownership from brief through execution.
Introduced sparkling tea products — SAICHO and Copenhagen — into a BC hospitality market historically dominated by wine and champagne. Built relationships, ran tastings, and secured menu placements.
Building new categories and positioning premium brands inside hospitality environments requires equal parts storytelling, relationship management, and commercial fluency.
A luxury sparkling tea brand created using single-origin cold-brewed teas sourced from Japan, India, and China. Positioned as the sophisticated alcohol-free alternative for fine dining environments that take their beverage program seriously.
An award-winning Danish sparkling tea crafted using up to 13 carefully selected organic teas. Positioned as a premium champagne alternative for luxury hospitality environments seeking to elevate their non-alcoholic offering.
Nominated for Best Use of Instagram and Best Use of Facebook — recognising innovative social media strategy within the hospitality and tourism sector.
Contributed to world-class certification in Quality Management and Environmental Management, demonstrating operational discipline at organisational level.
Part of the team achieving Occupational Health & Safety and Sustainable Events certification — a globally recognised standard for event management operations.
My experience spans marketing, hospitality, tourism, events, sales leadership, and business development. What makes my background unique is the ability to combine creative strategy with commercial results.
Every decision I make is informed by analytics and customer insight. I don't guess — I measure, refine, and optimise.
I build campaigns that contribute directly to business growth. Impressions matter only when they convert into customers and revenue.
Long-term partnerships with customers, stakeholders, and industry leaders are the foundation of sustainable business growth.
Deep, practical experience across hotels, restaurants, breweries, events, and tourism — from floor level to strategy.
Combining marketing strategy with frontline sales experience means the campaigns I create actually close — not just create awareness.
Having worked across Ireland, Europe, and North America, I understand how to position brands for different markets, cultures, and customers.
Placeholder testimonials — ready to be replaced with real quotes from colleagues and clients.
Mark has a rare ability to think both creatively and commercially. The tourism campaign he led for us genuinely moved the needle — occupancy results I hadn't seen in years. He understood the destination, the guest, and the business goal simultaneously.
Working with Mark on the event promotion side was a pleasure. He brought energy, professionalism, and real strategic thinking to every campaign. The sell-out figures speak for themselves — he knows how to fill a room.
Mark's approach to introducing our premium sparkling tea range into the BC hospitality market was outstanding. He understood the brand, built the right relationships, and positioned the product exactly where it needed to be.
Interested in discussing marketing strategy, business growth, sales leadership, or hospitality marketing opportunities? I'd love to connect and explore how I can help.
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